Advertisers have been reading up on their media ecology this summer. Then, they turn it around and try to use it to get you to buy stuff. Jacques Ellul's biggest social critique was that technology (both hardware and software) was making us less human by making us servants to efficiency. Now that we live in the 21st century and have gotten past all that Luddite mumbo jumbo, we can switch these arguments around and use them to sell stuff. Buy a Droid: because your goal in life is to be "an instrument of efficiency."
Peep this:
via: Nicholas Oswald
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