The Human Equation is out!
Here is the URL: It is offered through Amazon (or you can order directly from the publisher, BPS Books).
The Human Equation is a completely new and different approach to the study of media and technologies. It does not rely on any previous theory of media or school of understandings about them. No technical expertise is necessary.
We begin with the announcement, in Understanding Media: The Extensions of Man, that all media and technologies have their origins as extensions of the user's body and faculties, The Human Equation examines the process of extending and the various modes of innovation that are possible in each area of technology, given the human body's repertoire of actions and postures. Now, on the centenary of Marshall McLuhan's birth, we have reinvented the study of media in the direction that he pointed to in that seminal work, Understanding Media.
Since this book is being published over the Internet, we have to rely on personal recommendations to get the word out, so please share this with friends and any you know who might be able to use this new approach to media.
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