As soon as you adjust to McLuhan's literary landscape, you will start to look at things in a different way; you will see them as they truly are and learn how to see through them. You will see the grammarian through the guru, literature through technology, and the humanities through media. You will see through the literary origins of McLuhan's media studies, and, from there, you will set off on new explorations of your own. You will learn to apply McLuhan and understand why literature is not a subject but a function inseparable from our communal existence.
--Elena Lamberti, Marshall McLuhan's Mosaic, 2012