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| Time August 21, 1995 |
Real, total war has become information war. It is being fought by subtle electric informational media--under cold conditions, and constantly. The cold war is the real war front--a surround--involving everybody--all the time--everywhere. Whenever hot wars are necessary these days, we conduct them in the backyards of the world with the old technologies. These wars are happenings, tragic games. It is no longer convenient, or suitable, to use the latest technologies for fighting our wars, because the latest technologies have rendered war meaningless. The hydrogen bomb is history's exclamation point. It ends an age-long sentence of manifest violence!
Marshall McLuhan, The Medium is the Massage, 1967
