In the 1960s Marshall McLuhan came to be for the populace the prophet of the death of the book, since many commentators transformed his observations on these problems into an unqualified prediction and endorsement of that death. What actually has been implied as taking place in this process is not the movement beyond a particular medium, such as the book or print, but a movement beyond the very idea of a unique communication medium. The appearance of new methods of technological production, reproduction, and distribution permitted the possibility of transcending traditionally recognized modes and returning to the original vision of the poetic as a concept which could simultaneously embrace various modes of communication, as in Aristotle's treatment of drama in the Poetics. Joyce represents a monumental movement beyond media--itself a comic commentary on McLuhan and his commentators.
Don Theall, Beyond the Word, 1995
Because poetry--like all the arts--involves this kind of experiential knowledge, we miss the value of poetry if we think of its characteristic knowledge as consisting of "messages," statements, snippets of doctrine. The knowledge that poetry yields is available to us only if we submit ourselves to the massive, and subtle, impact of the poem as a whole. We have access to this special kind of knowledge only by participating in the drama of the poem, apprehending the form of the poem. What in this context do we mean by form? To create a form is to find a way to contemplate, and perhaps to comprehend, our human urgencies. Form is the recognition of fate made joyful, because made comprehensible.
Cleanth Brooks and Robert Penn Warren,
Understanding Poetry,
1960
